TVS
CUSTOMER STORY
Relaunching a next-gen tech organization’s digital presence
Brand development & creation for a tech organization that is reimagining the future with technology
Client
TVS Next
Industry
IT / Technology
01
Client Requirement
Brand Identity, Brand Awareness
The Brief
To create a unique brand identity to successfully convey their purpose along with a product collection as a platform for a brand relaunch. Additionally aid the team with content strategies at the initial stages of marketing the brand.
Outcomes
The brand identity & marketing collaterals we’ve created for TVS Next is a reflection of their futuristic, technological expertise.
02
Our Role
Brand Identity
Brand Awareness
Brand Creation
Digital Marketing
03
Problem Analysis
Create a modern brand identity that accurately represents the brand’s expertise.
Design collaterals that would add to & enhance their USP as a leader in the industry.
Design a corporate space reflecting their vision.
04
Solution
Brand identity & Brand Awareness
Creating a futuristic, memorable brand identity that stood out & symbolized the business mission.
Utilize the brand identity as the reference and brand the corporate office space with the same elements, tying it together cohesively.
Application of the logo & elements across various brand touchpoints.
Learnings
01
Use of unconventional, geometric style of design added to TVS Next’s individuality.
02
Design isn’t just to please the eye, rather to visually communicate without words.
03
Research on the industry gave the push to create an elevated identity that celebrates their futuristic, technological vision.
05
Our Approach & Creations
Understanding TVS Next’s ethos & their vision, we’ve created a brand identity utilizing sharp, geometric shapes. As an affiliate of an iconic brand such as TVS, the identity conveys the deep trust consumers have placed in the brand while representing the future the conglomerate is heading towards. To maintain uniformity across touchpoints, we ensured to create marketing collaterals that would complement the logo seamlessly.
UX Analysis
Experience journeys of both the user personas are evaluated with previous app and desired app features using stakeholder interview methodology.
Visual Designs
Competitor research on home improvement services market and we realized that most of them only generate leads for the service providers, but don’t actually let the customers interact with them, which we fixed by bringing in the interaction feature.
Once the targets were defined, the time had come to
We would like to thank and recommend Exdera to anyone looking to enhance their current website, App or create a new one. These guys are top shelf when it comes to new and innovative way to help your business come to life. Not only are their designs and features incredible, their outside the box thinking on ways to go to market, management, advertising separates them from the pack! We have been working with them for over 2 years with great pleasure. They deliver on what they say they will do and they always keep you informed on what’s happening.
Chief Operations Officer Easybids.com, Easybids
