Lila
CUSTOMER STORY
Engineering an online educational platform for tattoo enthusiasts
Experience design and technology for a video based global online learning platform where mentors can publish video courses to learners.
Client
LILA
Industry
Online Educational Platform
01
Client Requirement
Web App Development, Customer Acquisition, Customer Experience Propeller, Business Operations Experience - BOX, UX Intelligence & Design Consulting
The Brief
The clients wanted us to create a seamless learning experience of tattoo art for mentors and learners globally.
Outcomes
The mentors and the learners were thrilled with this new learning experience platform. LILA was satisfied with their learners' retention and new acquisitions that they received.
02
Our Role
Experience Design - UX/UI - Web App
Platform Architecture
Web app development
BOX - Business Operations Dashboard Dev.
Data Migration
Business intelligence and analytics
Go to market Strategy and Global launch
03
Problem Analysis
Creating a mentor dashboard and administration module was a necessity.
Necessity of a seamless video experience for the learners globally.
Required business and data intelligence for the payouts to mentor community.
04
Solution
Platform Design & Go-to-Market strategy
We implemented a ravishing web app experience that matches their aesthetics.
We built a robust economic video streaming solution with multi-lingual audio and subtitle facilities to cater global audience.
Created a scalable technology architecture that handles the app, database, storage, content delivery and media streaming servers for high availability.
Exclusively engineered the pay-outs mechanisms backed by data intelligence algorithms for artists who mentor on this platform.
Learnings
01
With user journey evolving everyday, mastering micro-moments is highly necessary.
02
Incorporating images that represented the brand's purpose, like enhancing human interaction elements enhances user involvement.
03
Custom icons create uniformity and consistency across the application.
05
Our Approach & Creations
We understood from the existing learners and the mentors on how we can make this new platform an unruffled experience.
UX Analysis
User experience for the target audience of this web app was logically crafted and analyzed to sync with the user's personas.
Visual Designs
Once the targets were defined, the time had come to
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UI Elements
I had given our online learning platform, LILA’s design & development responsibility to the team at Exdera and the final outcome is proof that they have done a great job with the entire project. I truly believe that they're a bunch of creative people under one roof, very humble and approachable. Awesome team work!!!
Founder/Director LILA
Go-to-market Designs
