Easybids
CUSTOMER STORY
Redesigning a web and mobile app to connect customers with local Home Improvement Service Providers in the USA market.
Experience design and technology architecture for home improvement projects.
Client
EasyBids
Industry
Home Improvement
01
Client Requirement
Web App Development, Hybrid App Development, Brand Identity, Marketing and Customer Acquisition, Experience Design, Customer Experience Propeller, Business Operations Experience - BOX, UX Intelligence & Design Consulting, Web App Development, Hybrid App Development, Web front-end UI
The Brief
The clients requirement was to recreate the experience for both the customer app that is for home owners and the provider app for the home improvement service providers in the USA market.
Outcomes
Our clients and their users were super satisfied with our experience design strategy as we are continuously improvising the platform with agile development releases. This makes the platform more robust and engaging and grow the brand in the market.
02
Our Role
Customer Experience Design - UX/UI - Customer App
Experience Design - UX/UI - Provider App
Experience Design - UX/UI - Provider Web App
Experience Design - UX/UI - Website
Platform Architecture & Backend Development
Hybrid Mobile App Development
Website & Web App development
BOX - Business Operations Dashboard Dev.
Marketing Automation for Customer Engagement
03
Business Problem Analysis
Customers found the interaction tougher before hiring any service providers in existing platforms of the market.
The customers also wanted a fair bidding process along with a chat feature with service providers.
The previous mobile app lacked many of the features to support the actual needs of the users, so the onboarded customers and providers were unable to utilise the app to its full potential.
04
Solution
Product Design & Go-to-Market strategy
Designing and developing both the apps and the underlying platform from scratch i.e., the customer as well as the service provider app and the platform dashboards.
Launched it in the San Diego and Los Angeles area market and are now working on expanding these services to other major cities in the USA.
An administration dashboard, portal & analytics to overlook both the apps, since the platform caters both to B2B as well as B2C.
Learnings
01
As the requirement was that of both designing the mobile application & the website, using elements that connect both is of high importance.
02
Hybrid mobile applications promote enhanced user experience by giving room for attractive UI/UX designs.
03
Simple UI & incorporating commonalities makes the switch from website to app or vice versa, easier.
05
Our Approach Creations
Ethnographic research of our own on user and market persona to understand our target audience, so we could provide the best of what we have to offer to our client and their customers.
UX Analysis
Experience journeys of both the user personas are evaluated with previous app and desired app features using stakeholder interview methodology.
Visual Designs
Competitor research on home improvement services market and we realized that most of them only generate leads for the service providers, but don’t actually let the customers interact with them, which we fixed by bringing in the interaction feature.
Once the targets were defined, the time had come to
App Design
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UI Elements
We would like to thank and recommend Exdera to anyone looking to enhance their current website, App or create a new one. These guys are top shelf when it comes to new and innovative way to help your business come to life. Not only are their designs and features incredible, their outside the box thinking on ways to go to market, management, advertising separates them from the pack! We have been working with them for over 2 years with great pleasure. They deliver on what they say they will do and they always keep you informed on what’s happening.
CEO of Easybids
Go-to-market Designs
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